par Eunice Chojnacki | 28 Juin 2022 | Marketing, Site E-commerce
Lorsqu’un internaute ajoute des produits à son panier virtuel, sans terminer et finaliser la commande, c’est ce qu’on appelle un « abandon de panier ». Afin d’augmenter le taux de conversion de votre boutique e-commerce, il est primordial de calculer le taux d’abandon...
par Eunice Chojnacki | 24 Mai 2022 | Email, Marketing, Site internet
Vous avez opté pour une stratégie d’Inbound Marketing et mis en place différents outils pour générer du trafic sur votre site internet ? Découvrez le lead nurturing. Cette technique, utilisée en webmarketing, consiste à transformer les prospects en client grâce à du...| Cookie | Durée | Description |
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