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Avantages Facebook pour les entreprises

by Agence Inviatis / samedi, 11 mars 2017 / Published in Blog

L’avantage d’avoir un compte professionnel Facebook et le fait que chaque client ou prospect de votre société pourra vous trouver directement en ligne sur les réseaux sociaux.

Sur un compte professionnel Facebook, c’est-à-dire une page Facebook, vous pouvez mettre vos horaires d’ouverture, votre adresse, votre site internet, et toutes les autres informations concernant votre entreprise.

Dans l’exemple d’un restaurant, pour des occasions comme la Saint-Valentin ou Noël par exemple le restaurant pourra publier directement sur sa page les menus concernant ces événements.

Dès que vous aurez une nouvelle actualité concernant votre entreprise vous pouvez directement la publier sur votre compte Facebook professionnel et chaque personne qui s’est abonné à votre page Facebook, c’est-à-dire vos clients, ou vos prospects, pourront voir cette nouvelle actualité.

L’autre avantage de Facebook est que vous pouvez intégrer directement votre page Facebook sur votre site internet, c’est-à-dire que dès que vous avez publié quelque chose sur votre page Facebook ce sera automatiquement publié sur votre site internet ce qui est un avantage considérable pour les personnes qui n’ont pas facebook par exemple.

L plus grosse fonctionnalités de Facebook utilisée par la majorité des entreprises est Facebook Ads, en effet, Facebook propose un système de publicité adapté pour les professionnels, Facebook est un des systèmes les plus performants concernant la publicité en ligne car Facebook permet de cibler n’importe quelle personne. Vous pouvez par exemple cibler une personne par pays, par sexe, par goût musical, par statut social, par emploi, par éducation etc…

Lorsque vous créez une publicité Facebook vous avez le choix entre diverses options: vous pouvez par exemple créer une publicité pour avoir plus d’audience, pour avoir plus de j’aime sur votre page, pour avoir plus de visionnage sur une vidéo etc…

Grâce au système de ciblage Facebook, vous pouvez choisir exactement à qui vous voulez montrer la publicité. Exemple d’une site e-commerce qui vend des accessoires pour la danse  Grâce au système de ciblage Facebook vous allez pouvoir diffuser la publicité uniquement à des personnes fans de danse ou qui pratique la danse.

Lorsqu’une publicité et mal ciblé on est succeptible de perdre beaucoup d’argent. Prenons l’exemple d’un salon d’esthétique uniquement pour femme la plus grosse erreur serait de cibler les hommes dans la publicité alors que le salon et uniquement proposé pour les femmes, c’est pour cela que dans le choix des critères vous allez juste appliquer la fonction ciblé femme et grâce à cela vous serez sûr de cibler la publicité uniquement à des personnes susceptibles d’être intéressé par votre entreprise.

 

 

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