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A quelle heure poster sur Facebook ? Décryptage

by Agence Inviatis / mercredi, 30 mars 2016 / Published in Blog

Lorsque nous avons une page Facebook pour son entreprise (les profils Facebook pour une entreprise n’étant plus autorisés par Facebook), il est important de connaître quelques règles de base dont les meilleurs moments de la journée et de la semaine pour publier sur sa page. Décryptage.

Afficher l'image d'origine

Pensez à la place de vos clients, pensez à la place des personnes qui ont « liké » votre page.

Il y a plusieurs heures à ne pas louper dans la journée pour atteindre le plus de personnes possible:

  • Si vous ciblez une clientèle jeune (14-25), n’oubliez pas qu’ils ont à 99% d’entre eux un smartphone avec l’application Facebook.

– De 7h à 8h: C’est la période « Réveil-Bus », le moment durant lequel 95% des jeunes de 14 à 25 ans consulteront au moins une fois leurs comptes Facebook.

– De 12h à 14h: La pause déjeuner. Vous le savez bien, les jeunes aiment bien manger en regardant leurs téléphones.

– De 17h à 2h du matin: C’est la période « Out-of-School », c’est durant cette période que vous êtes succeptible de toucher le plus de jeunes possible.

En clair, il est inutile de poster en dehors de ces périodes. De plus, ne créez pas de publicités Facebook en dehors de ces périodes, ce serait une perte d’argent.

  • Si vous ciblez une clientèle de + de 25 ans, sachez que la majorité de ces personnes consultent Facebook avant d’aller au travail, pendant le travail et après le travail. Faites bien attention à quelle catégorie de personne vous ciblez vos publications (Retraités, personnes actives …). Les meilleures horaires de publication pour cette catégorie sont :

– De 13h à 13h45: Oui, un peu étrange comme horaires, mais après avoir publié des centaines de posts différents c’est l’horaire de pointe. Pourquoi ? La période 12h/13h correspond à l’heure où les personnes rentrent du travail, préparent à manger et mange. A partir de 13h, c’est le moment de pause, la période où l’on se pose sur son canapé avec son téléphone et son ordinateur.

– De 18h à Minuit: C’est la période où vous toucherez le plus de monde possible. Mais encore une fois, mettez vous à la place de vos prospects. Si vous ciblez des parents, ne publiez pas entre 18h et 20h car en général c’est le moment où on s’occupe des enfants le soir en rentrant du travail (devoir, repas…) mais publiez plutôt vers 22h, une fois que les enfants sont au lit.


Quels sont les meilleurs moment de la semaine pour publier sur Facebook ? 

  • Le lundi matin
  • Le vendredi soir à partir de 18h
  • Le dimanche soir à partir de 20h

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